Is Equate Cruelty Free

Is Equate Cruelty Free? The Answer May Surprise You

When you’re looking for cruelty-free skincare that’s vegan-friendly, cruelty-free, and certified by a cruelty-free organization, the last thing you are probably doing is looking for another cruelty-free brand.

Well, if you are vegan and looking for cruelty-free skincare that works well for your skin type, look no further than Equate. Here’s everything you need to know about the brand. And yes, it’s not cruelty-free.

What is Equate?


The Equate brand is Walmart’s private label line of health and beauty products. These items include shaving cream, skin lotion, over-the-counter medications, and pregnancy tests. Equate products are made by Perrigo Company plc, a leading global healthcare manufacturer and supplier that specializes in the store brand market.

All of Equate’s products are tested on animals before they are released to the market. However, there are some products that do not undergo animal testing, such as baby and pet care products.

Who Owns Equate?

Walmart’s private label brand, Equate, offers self-care, pharmaceutical, and other products at a fraction of the prices set by market alternatives. 

Walmart acquired Equate as part of its private brand development that also owns brands such as Sam’s Choice, Great Value, and Adventure Force. 

The aim is to provide the public with the needed self-care, pharmaceutical, and other products at only a fraction of the prices set by market alternatives.

What are Some Equate Products?

Equate is a brand that provides an array of beauty, health, and personal care products. These products include skincare items such as conditioners, lotions, and soap. 

The company also produces over-the-counter medication including allergy medicine. 

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Additionally, Equate produces and sells different types of vitamins, as well as supplements such as weight-loss shakes. 

equate products

The brand also offers smoking quitting products such as nicotine patches, lozenges, and nicotine gum. 

Lastly, other products produced by Equate include antiseptic mouthwash, denture care, and feminine hygiene products.

What are the ingredients in Equate products?

Equate products are free from synthetic ingredients. They don’t use any petroleum products, phthalates, or triclosan in their products. In addition to that, their product formulations are vegan-friendly and cruelty-free.

All of Equate’s products are formulated without animal testing, bisphenol A (BPA), synthetic fragrances, artificial colors, and animal byproducts.

Their products are eco-friendly and sustainable, using natural ingredients that are good for the environment.

Equate is committed to providing safe cosmetics to consumers without animal testing or other animal-derived ingredients. This makes it a great choice for consumers who value animal welfare and environmental protection.

Is Equate Cruelty Free?

No, Equate is not a cruelty-free brand. This means that the company conducts or funds animal testing of ingredients and products. If you’re looking for a vegan brand, then this isn’t one. 

Equate products are tested on animals. Because the company is not cruelty-free, there is no way that it will not test on animals. If you’re passionate about animal welfare, Equate may not be the right fit for you.

Is Equate Certified By Cruelty-Free Organization?

equate cruelty free

The Humane Society International (HSI) is a global organization that works to protect and preserve animals, promote vegan lifestyle, and fight for the protection of animals used for food, clothing, research, or entertainment.

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The certification that products are cruelty-free is provided by HSI’s certification program. This program ensures that all products made are free from animal cruelty. 

To achieve this goal, all of the ingredients used in Equate products are tested for animal cruelty, and if found guilty, those ingredients are replaced with non-cruel ingredients. 

In order for a company to be officially certified as cruelty-free, they must first prove that they don’t test any of their ingredients on animals and that they don’t outsource this process to any third party companies. 

If you don’t see a specific company listed on any of the cruelty-free certification lists, this means that the company in question is not certified and, as such, is not cruelty-free. 

For example, Equate is not listed on any of the organizations that issue these certificates, which solidifies the fact that Equate is not a cruelty-free brand. If you’re looking for a cruelty-free option, look for one of their competitor companies who are certified.

Is Equate Vegan?

Equate is not a vegan brand because some of its products contain animal-derived ingredients such as honey, collagen, beeswax, keratin, and lanolin. 

For a brand to be vegan, all of its skin and hair care products must not be produced from animals or animal byproducts. 

Some brands have products that are completely free from animal-derived ingredients, but that doesn’t make them vegan. To be vegan, a company must first be cruelty-free.


equate vegan

In the vegan society that we live in, it is essential to take animal-free products for granted. 

If you are vegan and have used Equate products, let us know your thoughts on their status in the comments below. 

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We’d love to hear from you!

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